Social media is increasingly becoming more important to arts organizations. Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members. But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging.
Digital Marketing Software Company Marketo has a great guide to map, track, and share your content on social media.
Their guide walks you through deciding your priorities and what to post each week; determining what voice you want to present; and sample requests and scheduling forms you can complete, as well as some tips like the “411 rule” where four posts should be educational/entertaining for every one soft promo and every one hard promo.
Looking for more articles about social media sharing and content creation? ArtsHacker has several great posts about it which you can browse here.