A Sample Social Editorial Calendar


By: Sarah Marczynski

Social media is increasingly becoming more important to arts organizations.  Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members.  But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging.

Digital Marketing Software Company Marketo has a great guide to map, track, and share your content on social media.

Their guide walks you through deciding your priorities and what to post each week; determining what voice you want to present; and sample requests and scheduling forms you can complete, as well as some tips like the “411 rule” where four posts should be educational/entertaining for every one soft promo and every one hard promo.

Looking for more articles about social media sharing and content creation?  ArtsHacker has several great posts about it which you can browse here.

A Sample Social Editorial Calendar

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Sarah Marczynski
Sarah joined the Chattanooga Symphony & Opera in 2010 working with the Marketing and Development staffs and quickly became interested in community engagement and education. She holds a Master’s of Public Administration focusing in Nonprofit Arts Management from the University of Tennessee at Chattanooga where her capstone and other work under Dr. Christopher Horne examined attendance patterns in high-art cultural institutions and network relationships between local arts agencies and cultural partners. She also holds a Bachelor’s of Vocal Music Education from UTC, where she studied under Dr. Kevin Ford and Ron Ulen. Sarah has been active in the Chattanooga arts community, serving as the founding chair of the Chattanooga Young Artistic Network (CYAN), graduating from the Holmberg Arts Leadership Institute, and working with the Chattanooga Boys Choir, the Choral Arts Society, the Hunter Museum of American Art, the Chattanooga Bach Choir. Outside of the arts world, Sarah pretends to be an excellent cook (but she's broken 2 ovens), reads Jane Austen novels, and watches way too much House of Cards.
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