How to Create Facebook Video Ads (with real-life results)

I’ve been thinking a lot lately about how to increase our online engagement, especially through social media. I recently did a small ad campaign to promote our fundraising wine event and had considerable success for as small of a budget as I had. The event did sell out, after all (though not by Facebook advertising alone). So when I came across an article on HubSpot Blogs from 7/13/15 titled “How to Create Facebook Video Ads” by ...

Social Media Header Templates

Take Advantage Of These Photoshop Templates To Update Your Social Media Branding

A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you’ve probably noticed the trend toward larger, full width header images. These look terrific and since every major social media platform functions within a responsive website environment (where content is relocated across different browser widths) that means you can no longer be lazy and put together a WYSIWYG style header ...

A Sample Social Editorial Calendar

A Sample Social Editorial Calendar

Social media is increasingly becoming more important to arts organizations.  Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members.  But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to ...

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