Creating a Social Media Plan: Do Some Research

If your office is like our office, there are a small group of people running the show.  With only a handful of people in my office, we have to plan ahead on schedules, programming, concerts, who will be running the box office when the box office manager is on vacation, who’s bringing the donuts to the staff meeting, etc. Well, maybe not the last one, but you get the picture.  Planning is important. So, if you have front of house plans and marketing plans and subscription plans, you should also have a … Read more

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How To Create Quick Professional Graphics For Facebook

IMAGINE! It’s Friday afternoon, your office closes at 5 PM, and you still haven’t posted something to your organization’s Facebook page. You know you don’t want to post another boring photo of your last event.  What do you do? With many small arts organizations, a whole department doesn’t always handle such tasks like the one described. Your organization might only have two employees and the workload is shared.  Plus, you might not have had time to plan out a complete strategy for your Facebook fan page. Here’s a quick and easy way … Read more

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