Digital Advertising For Arts Organizations
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As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. This includes marketers from organizations of all sizes and genres, from museums to ballet companies, theaters to orchestras. At Capacity we publish an annual benchmark study looking at the digital marketing practices of the sector and work directly with over 100 arts organizations on their digital efforts. ...
Setting Up Facebook Business Manager
Have you set up Facebook Business Manager for your organization yet? If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Facebook Business Manager is an easy way to manage your Facebook pages, ads accounts, and the people who have access to them. So, you can allow certain members of your staff or vendors have different permissions. For instance, you could allow certain staff members to post on your ...
Hootsuite: Scheduling Stress Free Social Media
Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this useful for my purposes in managing clients’ social media. Creating content is time consuming, but the “annoying” aspect of social media is regularly posting. If you post at the wrong time or forget to post at all, it probably will not move your brand ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…