Digital Marketing For Arts Organizations

Digital Advertising For Arts Organizations

As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. This includes marketers from organizations of all sizes and genres, from museums to ballet companies, theaters to orchestras.  At Capacity we publish an annual benchmark study looking at the digital marketing practices of the sector and work directly with over 100 arts organizations on their digital efforts. Here is what I believe a digitally-evolved arts organization should look like when it comes to digital … Read more