A Sample Social Editorial Calendar

Social media is increasingly becoming more important to arts organizations.  Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members.  But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to …