SEO Doesn’t Have To Be The Pit Of Despair


By: Phil Paschke

In: Coding, Web Tech

Hey, back on May 11th, did you learn to stop worrying about SEO and love structured data? If you missed Drew’s post about improving your event search results in 15 minutes, go read it. Now!

SEO is dead, long live structured data!

But remember:

miracle max

So, if you’ve got a little time left over for traditional SEO (it’s just a flesh wound), make sure you first download the Web Developer’s SEO Cheat Sheet 3.0 from This freely available quick reference guide posted by Cyrus Shepherd on May 18th covers the ins and outs of everything from canonicalization to sitemap syntax.

If the guide skews a bit too far towards the technical side of things for what you do in-house, at the very least it’ll help you have a great conversation with your web developer to make sure they’re coding your site in the most search engine friendly way possible.


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Phil Paschke
Philip has had a fascination with all things tech ever since his parents brought home a Commodore 64 and he learned to type Load “*”,8,1. Combining his love of gadgets with a passion for music, he completed a B.Mus in Theory and Composition, while working part-time at the Edmonton Symphony Orchestra & Winspear Centre box office. After thirteen years with the organization progressing through titles like New Media Specialist and Communications Manager, he recently relocated to Wagga Wagga, Australia (really) for a down-under adventure. Whichever hemisphere he's in, Philip makes time for fine food, peaty scotch, and staying up way too late playing Sim City.
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