Marketing and Development – Friends in the Sandbox

21shares 8Share on Facebook 5Share on Twitter 4Share on LinkedIn 2 2 This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, but luckily, as the marketing … Read more

Using PatronManager For Your New-To-File Ticketbuyer Retention Plan

30shares 17Share on Facebook 2Share on Twitter 6Share on LinkedIn 3 2As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that I use: New-to-File (NTF) Ticket buyer: … Read more

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