Marketing and Development – Friends in the Sandbox
This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, ...
Using PatronManager For Your New-To-File Ticketbuyer Retention Plan
As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…