Tip: make sure you analyze pages that contain any table based content or forms.

Is Your Website Ready For Google’s Big Algorithm Change?

Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it is more likely to rank it higher in search results. Additionally, Google also plans to contain more relevant mobile content ...

4 Starter Tips for Creating Infographics

Infographics are everywhere right now.  A good one is quick to read, gives you the facts and figures clearly, and has some whimsy through the theme or the graphics that are used. Thinking about creating one for your next program book or solicitation letter?  Check out this post from Network for Good’s blog by Melissa Raimondi that shares four steps critical to making a successful infographic. Doing some of the research, data mining, and visualizing before ...

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social media response flowchart

Ignoring The Online Anger

Back in February I wrote about Embracing the Online Anger, but it’s important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bplans.com posted the handy Response Flowchart below that not only helps you separate the trolls from customers you can actually help, but how best to respond. If nothing else, taking the time to go through this process before responding to a particularly nasty ...