A Sample Social Editorial Calendar
Social media is increasingly becoming more important to arts organizations. Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members. But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to ...
Marketing and Development – Friends in the Sandbox
This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, ...
Why White Space Is Crucial To UX Design
Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that we need to put a lot of information on every page of our website so that people can see everything we offer. However, we must resist that temptation and learn to love white space in order for our websites to be as effective ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…