What’s In a Nme: Part Deux
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Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker editor in chief Drew McManus suggested I follow up with some examples that keep your organization’s initials intact. By the way, did you know you probably use an initialism, not an acronym? If an abbreviation forms a pronounceable word like LASER (Light Amplification by Stimulated Emission of ...
Rub-A-Dub-Dub-Dub, Count All The Men In Your Tub
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One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in a URL, www (pronounced “dub-dub-dub”) can inadvertently turn into a thorn in your side by way of inaccurate metrics if you haven’t one version or the other for your preferred domain. Fortunately, this is super easy to put in place but ...
A Sample Social Editorial Calendar
Social media is increasingly becoming more important to arts organizations. Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your organization and to engage with your audience and potential audience members. But, determining a consistent voice for those outlets, deciding on content to post, and effectively posting and monitoring those sites (especially if you’re maintaining multiple platforms!) can be challenging. Digital Marketing Software Company Marketo has a great guide to ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…