How To Create Custom Dashboards
Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking your Google Analytics regularly, right? Yes. Yes, you are.) A super handy way to streamline the process is to create a custom dashboard. You can take almost any data set that is in Google Analytics and put it into a dashboard. Let me show you! Step 1: Login to your ...
The Anatomy of a Killer Landing Page
You’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still missing out. Landing pages are vastly underused in the arts. A landing page is simply the first page someone sees after clicking an online ad or an email or, heaven forbid, scans a QR code (is anyone still doing that?) Maybe you think ...
Take Pride in Your Engagement Efforts All Year Round
By
It’s always interesting to see the various advertising campaigns directed towards the LGBTQ market during the month of June and during pride festivals around the world over the summer. I recently came across a fascinating article from June 22 by Alex Mayyasi in The Atlantic called “How Subarus Came to Be Seen as Cars for Lesbians”, which talked about how the brand began cultivating its gay-friendly image way back in the mid-1990s. And while arts organizations have generally ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…