How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters

How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters

Once you’ve completed must-have configuration and settings modifications to your Google Analytics (GA) account, such as activating demographics reporting and search tracking then filtering out your own visits, it’s time to dive into some of the more dynamic skills, such as modifying the default Session and Campaign lengths. Out of the box, GA assigns default session and campaign lengths (source). [box] By default, sessions end after 30 minutes of inactivity and campaigns end after six ...

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Using Listening Maps In Program Books

Map Quest: Using Listening Maps In Program Books

Let’s talk about program books. I love looking through them at other organizations’ performances or exhibits, but they are a pain to pull together.  There is an ungodly amount of information that must be gathered from every department, organized and formatted, that somehow needs to all fit into an eight page, black and white program section that needed to be to the printer yesterday. One section in the books that many symphony and opera companies include ...

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How to Increase Page Likes from 2,000 to 32,000

How To Increase Page Likes From 2,000 To 32,000

There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page likes overall is essential. It pleases board members, donors, presenters (if you are an artist), and the general public. This is possible through Facebook page promotion. Over the past year I had been tasked to improve the social profiles of the ...