Keeping On Top Of Facebooks News Feed

Keeping On Top Of Facebook’s News Feed

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with. If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social Media Examiner posted a great article on May 10 detailing seven ways Facebook’s news feed algorithm works and … Read more

The 2015 Arts Industry Digital Benchmark Study

It’s here! The 2015 Arts Industry Digital Benchmark Study

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not enough budget” is their main challenge. Social media, especially Facebook, has been strongly embraced by arts marketers. … Read more

instagram business profile

Instagram’s New Business Tools

From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available. The company engaged with hundreds of businesses using its platform ahead … Read more

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