No One Cares About Your Website Slider

No One Cares About Your Website Slider

I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this?  DATA. (No, not this Data.  I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers and arts administrators) feel better to have a slider of some sort on our website but that doesn’t mean that it … Read more

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