A Little Owl Told Me You Can Schedule Your Tweets…

Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms.  But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets.  There are many different sites that will allow you to do this, but my favorite is Hootsuite.com Hootsuite is a social media management site … Read more

let the hate flow through you

Embracing The Online Anger

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your online ticketing goes down the morning a big show goes on sale, how do you deal with … Read more

Clean Up Your Email Lists

Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid?  Or, have you inherited an email list that may have addresses on it that are of undetermined age?  Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails.  My favorite one which I’d like to share is BriteVerify. BriteVerify is a super simple (and affordable) service … Read more