Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid?  Or, have you inherited an email list that may have addresses on it that are of undetermined age?  Me too.

Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails.  My favorite one which I’d like to share is BriteVerify.


BriteVerify is a super simple (and affordable) service where you can upload your email list and it will go through it and determine which addresses are valid and which ones aren’t.  Then, you can download the list to suppress all of the invalid addresses.

As a test, I uploaded one segment of my email lists and it quickly verified it and gave me the invalid addresses.  The pricing is great as well ($0.01 per address for smaller lists) and they offer a 20% nonprofit discount.


I highly recommend this service to do a little spring cleaning on your email lists to keep them in tip-top shape.

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Director at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

1 thought on “Clean Up Your Email Lists”

Leave a Comment

Send this to a friend