Clean Up Your Email Lists


By: Ceci Dadisman

Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid?  Or, have you inherited an email list that may have addresses on it that are of undetermined age?  Me too.

Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails.  My favorite one which I’d like to share is BriteVerify.


BriteVerify is a super simple (and affordable) service where you can upload your email list and it will go through it and determine which addresses are valid and which ones aren’t.  Then, you can download the list to suppress all of the invalid addresses.

As a test, I uploaded one segment of my email lists and it quickly verified it and gave me the invalid addresses.  The pricing is great as well ($0.01 per address for smaller lists) and they offer a 20% nonprofit discount.


I highly recommend this service to do a little spring cleaning on your email lists to keep them in tip-top shape.

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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