Click Here To Party Like It’s 1999
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We’ve all done it: click here to learn more. But what does “click here” even mean in an age of touchscreens and wearables? Back in the previous century we may have had to be a bit more explicit about how the internet works, but chances are your average patron is no longer using a mouse to interact with you, so isn’t it high time we were a little more creative with our links? It only ...
Getting Exactly What You Wish For
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Publishing a Wish List of needed items is a longstanding practice among non-profits. Historically, it has been difficult to keep the list brief but also provide a useful description of the item to people who aren’t familiar with the specialized needs of an arts organization. Fortunately, a number of online retailers have taken a cue from bridal registries and provided a way for arts organizations to share their wishlists online, get exactly what they want ...
10 Resolutions Every Arts Manager Should Make For Better Data Driven Decisions In 2016
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2016 is the year for ridding your institution of as much HiPPO decision making as possible. Even if you aren’t familiar with the acronym, HiPPO stands for Highest Paid Person’s Opinion, we’ve all wasted too much time during meetings and made decisions that didn’t produce the best potential return on investment due to a lack of data. Granted, in the absence of hard data, it’s natural to rely on experience but the ways we interact ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…