Hootsuite

Hootsuite: Scheduling Stress Free Social Media

Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this useful for my purposes in managing clients’ social media. Creating content is time consuming, but the “annoying” aspect of social media is regularly posting. If you post at the wrong time or forget to post at all, it probably will not move your brand ...

trashman

Breaking Up With A Social Network

Hey is your organization on Peach? What about Twitter, Instagram, LinkedIn, Pinterest, Whatsapp, Slack, Periscope, Tumblr, Instagram, Facebook, Google+, Flipboard, Snapchat, Myspace… (Myspace?! Okay, now I am just gratuitously listing social networks.) As new social media sites emerge, we are often faced with the question of whether there is any value to the organization in becoming involved with the trending service. Equally as important is the question of whether the organization should stick with the ...

How To Build Social Media Editorial Calendars

Planning content for social media should be a priority, but it is often left at the bottom of a to-do list. I think many arts managers would agree that having a focused plan unveiling their organization or artist’s content is the preferred method, but with the many pressures of office work it does not get done. One remedy that I have found helpful is a seasonal and weekly editorial calendar. The seasonal calendar plots out ...