We’ve all done it: click here to learn more. But what does “click here” even mean in an age of touchscreens and wearables? Back in the previous century we may have had to be a bit more explicit about how the internet works, but chances are your average patron is no longer using a mouse to interact with you, so isn’t it high time we were a little more creative with our links?
It only takes a small amount of effort to craft copy that focuses on anything but the mechanical action the user is supposedly making. Here are three ways to link different:
1. Link to nouns
We offer education programs for children and adults of all ages.
2. Create a stronger call to action
Tickets for Handel’s Messiah are going fast so get yours today!
3. Be specific
In 2016, let’s all resolve to never use “click here” again!