Click Here To Party Like It’s 1999


By: Phil Paschke

In: Catch All

We’ve all done it: click here to learn more. But what does “click here” even mean in an age of touchscreens and wearables? Back in the previous century we may have had to be a bit more explicit about how the internet works, but chances are your average patron is no longer using a mouse to interact with you, so isn’t it high time we were a little more creative with our links?

It only takes a small amount of effort to craft copy that focuses on anything but the mechanical action the user is supposedly making. Here are three ways to link different:

1. Link to nouns

We offer education programs for children and adults of all ages.

2. Create a stronger call to action

Tickets for Handel’s Messiah are going fast so get yours today!

3. Be specific

Follow us on Twitter, Facebook and Google Plus.

In 2016, let’s all resolve to never use “click here” again!

Click Here to Party Like its 1999

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Phil Paschke
Philip has had a fascination with all things tech ever since his parents brought home a Commodore 64 and he learned to type Load “*”,8,1. Combining his love of gadgets with a passion for music, he completed a B.Mus in Theory and Composition, while working part-time at the Edmonton Symphony Orchestra & Winspear Centre box office. After thirteen years with the organization progressing through titles like New Media Specialist and Communications Manager, he recently relocated to Wagga Wagga, Australia (really) for a down-under adventure. Whichever hemisphere he's in, Philip makes time for fine food, peaty scotch, and staying up way too late playing Sim City.
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