20 Email Marketing Tips to Boost Engagement and Readership
I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything ...
How To Add A Call To Action On Your Facebook Page
About a year ago, Facebook rolled out it’s “Call to Action” buttons for organizational pages that could be crafted to invite people visiting your page to take some form of action. For a while, the button would only allow users to Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video However, recently, they’ve added more options, including a “Donate Now” button. A Call to Action button is very easy to ...
Using Hashtags for Audience Engagement
On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign. Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement. Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization. And they’re all FREE! Create one hashtag for your organization that you can use ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…