How To Add A Call To Action On Your Facebook Page


By: Sarah Marczynski

In: Development,

Chattanooga Symphony & Opera CTA button

About a year ago, Facebook rolled out it’s “Call to Action” buttons for organizational pages that could be crafted to invite people visiting your page to take some form of action.

For a while, the button would only allow users to

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

However, recently, they’ve added more options, including a “Donate Now” button.

A Call to Action button is very easy to add on Facebook; you may have done it without realizing it.  But if you haven’t, follow the steps below, pulled from Facebook’s help blog for businesses.

Create Call to Action Button

  1. Go to your Page’s cover photo and click Create Call to Action.
  2. Choose the call to action, whether it’s “Book Now”, “Watch Video”, “Contact Us”, or “Donate Now”.
  3. Enter the URL that you want to take them to when they click the button.
  4. Click Create.
  5. Get donations, ticket sales, and video views simply by being awesome at Facebook.
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Sarah Marczynski
Sarah joined the Chattanooga Symphony & Opera in 2010 working with the Marketing and Development staffs and quickly became interested in community engagement and education. She holds a Master’s of Public Administration focusing in Nonprofit Arts Management from the University of Tennessee at Chattanooga where her capstone and other work under Dr. Christopher Horne examined attendance patterns in high-art cultural institutions and network relationships between local arts agencies and cultural partners. She also holds a Bachelor’s of Vocal Music Education from UTC, where she studied under Dr. Kevin Ford and Ron Ulen. Sarah has been active in the Chattanooga arts community, serving as the founding chair of the Chattanooga Young Artistic Network (CYAN), graduating from the Holmberg Arts Leadership Institute, and working with the Chattanooga Boys Choir, the Choral Arts Society, the Hunter Museum of American Art, the Chattanooga Bach Choir. Outside of the arts world, Sarah pretends to be an excellent cook (but she's broken 2 ovens), reads Jane Austen novels, and watches way too much House of Cards.
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