Take Advantage Of FREE Google Advertising Via Google Grants
You may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. If you aren’t taking advantage of this, you should! Go to google.com/grants, they have a video and a Non-Profit Guide that you can check out to learn more. First thing is to make sure you’re eligible; for the most part, you ...
Soft Sell Your Concert Tour with Brand Partnerships (Content Marketing, Part 2)
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts announce the engagements. Indeed, relevant information is disbursed, but is it effective? For example, to what degree do fans take note that an artist is performing in London when they have no intent of attending that concert since they live in New York? This past spring, pianist Caroline ...
Meet The ArtsHackers At #NAMPC 2015
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ArtsHacker has always been about the nuts-and-bolts of being an effective arts administrator and I’m very happy to say that I’ll be leading a session at the 2015 National Arts Marketing Project Conference (#NAMPC) in Salt Lake City, November 6-9 alongside fellow ArtsHacker Ceci Dadisnman and marketing technologist and digital strategist, Marc van Bree. We designed the Energizing Technology track session, Click. Click. Done. developing your google analytics skills, so users of all skill levels can join ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…