20 Email Marketing Tips to Boost Engagement and Readership

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I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything else in my marketing campaigns is planned out in lovely, detailed spreadsheets.)

So when I came upon this article recently from Marketing Profs, I took notice. Julia McCoy of Express Writers provides 20 Email Marketing Tips to Boost Engagement and Readership, my favorite tips are:

#1 – Be More Personal
#6 – Use Numbers and Statistics (after all, I am a data geek)
#10 – Learn From Others (I call this ‘creatively borrowing’ ideas from others)

20 Email Marketing Tips to Boost Engagement and Readership

Do you think your arts organization does a great job at creating relevant and engaging email content? Let me know in the comments so others can follow you for creative ideas.

About Samantha Teter

Chattanooga Symphony & Opera Executive Director Samantha Teter has over 15 years of experience in arts and non-profit marketing, public relations, and sales. She moved to the Chattanooga area in 2012 for the position of Director of Marketing with the CSO, and was promoted to Executive Director in 2016. She previously hailed from Denver, where she was Director of Marketing and Sales for the Colorado Symphony. Prior to that, she was Director of Marketing and PR for the Fort Wayne Philharmonic in Indiana. Other arts and non-profit experience includes Director of Marketing and Auditorium Events for the Scottish Rite Center in Fort Wayne and Marketing Specialist for Indiana Tech.

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