How To Promote Your Brand On A Shoestring Budget
Since millennials are quite skilled at self-promoting, it might be helpful to provide non-millennial readers with shoestring-budget-marketing-tips for extra small nonprofits and emerging artists. Use Squarespace for website design. Squarespace is an affordable way to launch a website. Of course it is nice to have a custom designed site with slick interface and functionality, however it gets quite expensive ($10k +). If you are just launching your nonprofit or company, you want something that will ...
Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong ...
Hootsuite: Scheduling Stress Free Social Media
Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this useful for my purposes in managing clients’ social media. Creating content is time consuming, but the “annoying” aspect of social media is regularly posting. If you post at the wrong time or forget to post at all, it probably will not move your brand ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…