Gifs Have Come To MailChimp!

If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to segment emails. Others are small changes, and yet others are just plain cool. One of the latter is the ability to place an animated gif in an email right from MailChimp. Animated gifs are a great way to add an engaging visual that is sure to grab the attention of the reader. So, when I want to add my favorite Captain … Read more

How To Segment Using Tags In MailChimp

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails to all the specific groups of people you need. Ok, stay with me here. Within this main … Read more

Your Email Marketing Provider May Now Be Collecting Sales Tax

In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax in certain states. What this means is you or your organization may start seeing those charges showing up on invoices. If your organization is a 501(c)(3) you may be exempt, but you’ll likely need to provide your email marketing provider with a copy of your state’s tax exemption letter. Many online service providers don’t require copies of tax-exempt status … Read more

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