Your Email Marketing Provider May Now Be Collecting Sales Tax

19shares 1Share on Facebook 17Share on Twitter 1Share on LinkedIn 0 0In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax in certain states. What this means is you or your organization may start seeing those charges showing up on invoices. If your organization is a 501(c)(3) you may be exempt, but you’ll likely need to provide your email marketing provider with a copy of your state’s tax exemption … Read more

What To Do After The Send

55shares 10Share on Facebook 37Share on Twitter 1Share on LinkedIn 4 3Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email.  This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email follow-ups that get attention is to segment them by … Read more

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