Create Easy Mockups

I just happened upon the slickest site for creating phone, tablet, and laptop mockups: Magic Mockups.  Those of you who have ever needed to put a mockup of an app or website into a mobile device image know that it usually takes Photoshop or a professional design job if you don’t have Photoshop.  Well, this cool little website makes it super easy to create them yourself right in your web browser. All you have to do is take a screenshot of whatever you’d like to appear in the image and then upload … Read more

How To Transform Ticket Buyer Data Into Useful Insights

With any ticketing system, we have access to a lot of data.  Unfortunately, not all ticketing systems can spit that data back out in useful ways.  Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of ticket buyer lists for all of our performances, we searched for a way to make our myriad Excel spreadsheets into … Read more

Adding Heatmaps To Your Website

If you know me even just a little, you know that I love data. Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what “our people” like, what they want, and how they behave. Good data can either back that up or contradict it and put you on the right path. This is so true with websites. In my travels, I find that most arts organizations are very concerned with how their website looks which is understandable because we are so … Read more