The Facebook Trick You’re Probably Not Doing

It is clear that Facebook wants you to pay to have lots of people see your content.  Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work.  However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on it, it opens up some free organic targeting options for that post.  Now, you don’t get the … Read more

Its Like Google Alerts…On Steroids

With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where.  We all use Google Alerts but they don’t catch everything.  Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter  I recently found Mention and really love it.  It gathers everything from all over the web, including blog posts, social media, and traditional … Read more

Clean Up Your Email Lists

Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid?  Or, have you inherited an email list that may have addresses on it that are of undetermined age?  Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails.  My favorite one which I’d like to share is BriteVerify. BriteVerify is a super simple (and affordable) service … Read more