Facebook Groups For Pages Is Here!
A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information. This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product Officer had to ...
Who Should Receive Your Email Newsletter?
You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important. Sending your patrons (and prospective patrons) the most relevant communications is key ...
What To Do After The Send
Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email. This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email follow-ups that get ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…