Brandfolder

An Easy Way To Maintain Your Brand Assets

If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time. I recently found out about Brandfolder.com which is a place where you can store all of your brand assets and then share them via a simple URL.  The best part about it is that they have a … Read more

Create Easy Mockups

I just happened upon the slickest site for creating phone, tablet, and laptop mockups: Magic Mockups.  Those of you who have ever needed to put a mockup of an app or website into a mobile device image know that it usually takes Photoshop or a professional design job if you don’t have Photoshop.  Well, this cool little website makes it super easy to create them yourself right in your web browser. All you have to do is take a screenshot of whatever you’d like to appear in the image and then upload … Read more

How To Transform Ticket Buyer Data Into Useful Insights

With any ticketing system, we have access to a lot of data.  Unfortunately, not all ticketing systems can spit that data back out in useful ways.  Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of ticket buyer lists for all of our performances, we searched for a way to make our myriad Excel spreadsheets into … Read more

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