Your Email List Is So Dirty
When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. Get rid of invalid addresses This is the first and most basic step. You don’t want to have ...
Stop With The Boring CTAs Already!
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button ...
Yes, We Need To Change The Theater Experience
If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immediately. Like, right now. Don’t worry, I’ll wait. Ok, now that you’ve read it, let’s talk about two major points that every arts administrator should take to heart: “What the California Symphony discovered, in short, was that “almost every single piece of negative feedback was about something ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…