What To Do After The Send

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email.  This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email follow-ups that get attention is to segment them by email behavior. For every sales email you send out, send out … Read more

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