Creating An Effective Non-Responder Strategy For MailChimp
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One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. In the most extreme situations, arts managers hold onto these addresses due to a misplaced belief that the more addresses in your lists, the better; add ...
How To Use IFTTT To Amp Up Your Social Media
If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes. These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this means is that ...
Get Ready for Giving Tuesday
As we head into the holidays, lots of organizations, mine included, are prepping for end of year solicitations. One solicitation campaign that shouldn’t be overlooked is your Giving Tuesday campaign. Now in it’s 4th year and on December 1, 2015, Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday). It is designed to kick off the last bit of charitable giving for the year ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…