The 2016 Arts Industry Digital Marketing Benchmark Study Is Here
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% ...
Why That Popup You Want So Badly Is Probably Hurting Your Search Rank
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Rarely do I encounter a web client that doesn’t want some sort of popup to capture email addresses, push an advertisement, or serve up some sort of call to action. Often, the need is genuine but how they envision implementation often risks hurting their search ranking. Here’s what you need to know in order to get past that learning hurdle. Traditional popups tend to force web visitors to interact with the popup before they can ...
What Jeff Bezos Can Teach Arts Organizations
Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders. As I read it, I kept thinking how applicable his words are to arts organizations. As arts administrators, we often exist in our own nonprofit arts organization bubble and compare ourselves only to what others in our industry are doing. Of course, it is important to know what our peers are doing, but this is a dangerous practice because there is so much to be ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…