How To Use IFTTT To Amp Up Your Social Media

If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes.  These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this means is that ...

Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)

Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s ...

A Little Owl Told Me You Can Schedule Your Tweets…

Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms.  But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets.  There are many different sites that will ...