Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
How To Make Images Behave Inside Mailchimp RSS Campaign Templates
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NOTE: be sure to check out this article published after this one with updated information and a new option Mailchimp provides to help mitigate this problem. MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard ...
SEO Doesn’t Have To Be The Pit Of Despair
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Hey, back on May 11th, did you learn to stop worrying about SEO and love structured data? If you missed Drew’s post about improving your event search results in 15 minutes, go read it. Now! SEO is dead, long live structured data! But remember: So, if you’ve got a little time left over for traditional SEO (it’s just a flesh wound), make sure you first download the Web Developer’s SEO Cheat Sheet 3.0 from moz.com. ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…