Pre-Populating Your Forms to Increase Conversions

There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We then pass that data onto the next page, the thank you page, which has a few follow … Read more

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