
Matchmaker, Matchmaker, Make Me A (Font) Match
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For many performing arts orgs, January means you’re knee deep into next season’s design stage and for those of you who do your own design work, finding complementary font combos can become an overwhelming task. Fortunately, we have some terrific resources you can use to keep you on track. A Septet of Typography Combo Tools The design resource center, Creative Market, published an article that lists five different sites dedicated to helping you put together striking ...

Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…