What Is Peach And Should I Be On It?


By: Ceci Dadisman

In: Audience Development,

Have you heard about Peach?

Peach is a new social network that just launched and has been gaining major traction over the past couple of weeks.

So, what is it, you ask?  It is like a combination of Snapchat, Instagram, Facebook, and Slack.  When you sign up, you have your own profile where you can post images, videos, gifs, and text. Like Facebook, you have “friends” and can send and accept friend requests.

Ash Peach

Like Instagram, you have your own feed where people can view the content that you’ve posted.

Similar to Slack, there are a variety of “magic words” that will populate content when used.  Here is a list of them so you can get the idea:

magic words

So, should your organization be on Peach?  At this time, because there are so few users and it is currently optimized for individuals, you probably won’t want to take up too much time trying to build out a following on Peach.  However, just like with any new social network, it may be a good idea to reserve your organization’s user name just in case you want to use it in the future.


Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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