Creating a Social Media Plan: Survey Your Audience

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Ask YOUR audience. Your people may favor a particular site or want something in particular.  The only way to know this is to ask them. Don’t neglect this step.  Yes, I, social media guru and queen of all Instagram, have great ideas and can … Read more

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