Nine Practices for Building Arts Audiences - Wallace Foundation

Nine Effective Practices for Building Arts Audiences

A few months ago, the Wallace Foundation presented a forum with NEA Chair Jane Chu (who I absolutely think is a rock star diva) and 3 other arts leaders talking about building arts audiences.  Some great, great thoughts to ponder and takeaways (“Creativity doesn’t stop at the stage, but continues into the administration” ~ Robert Battle; “Honor the individual, your participation matters” ~ James Houghton). Check out the conversation on twitter using #buildingartsaudiences. Pre-conversation though, ...

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Creating a Social Media Plan: Put It Into Action!

A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back ...

Creating a Social Media Plan: Develop Some Overall Policies

A social media policy is an organization standpoint on how you will use social media in your work.  It has guiding principles so that anyone who takes over the social media management can see why you do what you do where you do it.  It also puts everyone on the same page and standardizes some of your practices. There are plenty of templates and articles online: Database of policies, including nonprofit Mashable’s article on social ...

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