Nine Effective Practices for Building Arts Audiences


By: Sarah Marczynski

A few months ago, the Wallace Foundation presented a forum with NEA Chair Jane Chu (who I absolutely think is a rock star diva) and 3 other arts leaders talking about building arts audiences.  Some great, great thoughts to ponder and takeaways (“Creativity doesn’t stop at the stage, but continues into the administration” ~ Robert Battle; “Honor the individual, your participation matters” ~ James Houghton). Check out the conversation on twitter using #buildingartsaudiences.

Pre-conversation though, the Wallace Foundation announced a new study on Strategies for Expanding Arts Audiences and a $40 million 6 year initiative to build new audiences.  I think I could hear the collective gasp of everyone watching in my Chattanooga office.

The full report is a worthy, yet lengthy read. The Exec Summary is a bit more manageable.  But, I LOVE INFOGRAPHICS! And on 10/2/2014, the Wallace Foundation released an infographic with the nine practices for building audiences.  It’s not the answer to filling halls and museums, but it at least gets you thinking about where your organization is, what they need to do, and what they don’t need to do.

Nine Practices for Building Arts Audiences - Wallace Foundation

Photo of author
Sarah Marczynski
Sarah joined the Chattanooga Symphony & Opera in 2010 working with the Marketing and Development staffs and quickly became interested in community engagement and education. She holds a Master’s of Public Administration focusing in Nonprofit Arts Management from the University of Tennessee at Chattanooga where her capstone and other work under Dr. Christopher Horne examined attendance patterns in high-art cultural institutions and network relationships between local arts agencies and cultural partners. She also holds a Bachelor’s of Vocal Music Education from UTC, where she studied under Dr. Kevin Ford and Ron Ulen. Sarah has been active in the Chattanooga arts community, serving as the founding chair of the Chattanooga Young Artistic Network (CYAN), graduating from the Holmberg Arts Leadership Institute, and working with the Chattanooga Boys Choir, the Choral Arts Society, the Hunter Museum of American Art, the Chattanooga Bach Choir. Outside of the arts world, Sarah pretends to be an excellent cook (but she's broken 2 ovens), reads Jane Austen novels, and watches way too much House of Cards.
Author Archive

Leave a Comment