How to Create Custom Audiences on Facebook

How to Create Custom Audiences on Facebook

Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. As per Facebook, “a Custom Audience from a customer list is a type of audience you can create made up of your existing customers.” And, “Lookalike Audiences are a way to reach new people who are likely ...

Stupid Google Trick: RGB to Hex

You probably know that Google search performs a number of functions natively, giving you information without requiring you to visit one of the search results that come up. For instance, you can enter in an equation such as 1716 + 216 into a Google search field, and you’ll get the answer above the search results, as well as an inline calculator for additional equations. Or as another example, you can type in “7 litres to gallons” ...

Those Pesky Board Minutes Bear More Attention Than You Are Giving Them

Those Pesky Board Minutes Bear More Attention Than You Are Giving Them

You may view the minutes of board meetings as an annoying procedure to which you can pay little attention, but they are actually important documents that form the legal basis of a non-profit’s activities. Back in 2011, Emily Chan wrote two posts about the importance of Board Meeting Minutes for the Non-Profit Law blog. Until they closed the comments in the Spring of this year, the blog publisher, Gene Takagi, was regularly answering questions about ...