My Name is URL: Tracking Clickthroughs with Custom Links

Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL ...

Altering And Amending Contracts

Since you may be used to the “take it or leave it” conditions in the End User License Agreements (EULA) on every piece of software, social media platform and online service you come across in your daily life, you may be under the impression that you have to meet every condition in a performing artist’s contract. This is generally not the case and unlike any EULA  you may come across, you can not blithely take ...

Contracts, Legal

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A Wonderful Outlook-Gmail Archive Solution

Being a Mac OS person working in a Windows dominated office environment is not always easy. Mac versions of software written for Windows machines are rarely great. It is a challenge to keep my workflow smooth while using a Mac as my main machine at the office. In my former job, we used Kerio Connect for our email services. Kerio saves the organization a healthy amount of money when compared to Microsoft’s Exchange, but with those savings come some big ...

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