Lending Your Tenor
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If only they came and saw our art, they would be hooked for life. This is one of those commonly voiced assumptions that is untrue. Some people need more than one interaction, often with diverse artistic expressions, before they become interested and invested in the arts. For some it doesn’t ever happen. Obviously, there are some that are hooked at first sight. While the problem arts organizations face is often stated in terms of “how ...
How To Manage Online Security Like A Pro (spoiler: it’s easier than you think)
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Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their institution. Lifehacker.com published a fascinating post by Whitson Gordon on 7/25/2015 that examines the results from some recent research by Google into security practices employed by security experts and non-security professionals. Google asked respondents about their habits and practices for ...
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…