If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale.  Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean.

Here at Palm Beach Opera, we happened upon a great way to capture the information of people who want to purchase single tickets during the months when they’re not on sale.  The best part is that it is SUPER simple!

After we’ve announced our upcoming season and subscriptions are on sale, we add this little link to each one of our event pages:

LeadGen1

The “would you like us to contact you when they go on sale?” link then goes to this simple form:

LeadGen2

Each season, we have between 100 and 200 people sign up to be contacted about single tickets.  Our Box Office staff personally calls them when single tickets go on sale and they receive an email as well with a link to purchase tickets.

This simple little addition to your website can enable you to have a qualified set of leads to get your ticket sales off to a great start.

Have you used any lead generation tactics like this at your organization?  I’d be interested to hear how they worked!

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Don't Stop Hacking The Arts Yet...

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