If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale.  Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean.

Here at Palm Beach Opera, we happened upon a great way to capture the information of people who want to purchase single tickets during the months when they’re not on sale.  The best part is that it is SUPER simple!

After we’ve announced our upcoming season and subscriptions are on sale, we add this little link to each one of our event pages:

LeadGen1

The “would you like us to contact you when they go on sale?” link then goes to this simple form:

LeadGen2

Each season, we have between 100 and 200 people sign up to be contacted about single tickets.  Our Box Office staff personally calls them when single tickets go on sale and they receive an email as well with a link to purchase tickets.

This simple little addition to your website can enable you to have a qualified set of leads to get your ticket sales off to a great start.

Have you used any lead generation tactics like this at your organization?  I’d be interested to hear how they worked!

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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