CTA Generator

Just In Time For The Holidays: An Update To The Interactive CTA Generator For Arts Marketers

Back in March, fellow ArtsHacker Ceci Dadisman pointed out Capacity Interactive’s CTA Generator and they recently came back with an add-on by Krisi Packer for four new calls-to-action buttons: email subscriptions, view calendar, membership join, and registration. You can go through each variation using the super fun slot machine function they’ve baked into the equation. But if you’re the impatient type, you can leverage the Google Chrome Inspect Element skills you’ve developed here to see everything ...

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Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that ...

Culture Track 2017 is here

Culture Track 2017 Is Here!

After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track is a national online survey of cultural consumers’ attitudes, motivators, and barriers to participation. There are tons of good nuggets of data in the report, but it bears reiterating the most high-level concept. We arts administrators have known this anecdotally for years, but it is ...