Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be … Read more

Giving Tuesday

UPDATE: Getting Ready For Giving Tuesday

In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday.  Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday).  It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According to GivingTuesday.org, over 700,000 people in 70 countries raised more than $116,000,000. I’m certain there are arts … Read more

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