After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice!

As per the Culture Track website:

Culture Track is a national online survey of cultural consumers’ attitudes, motivators, and barriers to participation.

There are tons of good nuggets of data in the report, but it bears reiterating the most high-level concept. We arts administrators have known this anecdotally for years, but it is reassuring to see that the actual data backs it up.

  • The world has fundamentally changed since Culture Track was first launched in 2001:
    • Endless options for leisure time
    • Expansive new modes of communication and connection
  • Audiences do not place priority on whether an activity is “culture” or not. Now, culture can be anything from Caravaggio to Coachella, Tannhäuser to taco trucks.

defined as culture

Another important finding: the #1 motivator in participating in a cultural event is having fun. Go figure! People want to have fun!

motivators

This is just the tip of the iceberg in terms of findings. I hope you’ll download the report and review it in its entirety.

Let us not read the data and then put it aside as we continue our routines as per usual. Rather, let us read the data and use it to provide insights as to how we can improve and make our organizations more relevant in our communities.

Download the full report here –>

About Ceci Dadisman

Ceci is an arts marketer with over 10 years of experience successfully working with arts organizations and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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