Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

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Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out.

Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook.

That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be donated through Facebook’s Charitable Giving Tools.  In order to use them, you need to set them up with Facebook and it does require some paperwork to complete.  

If you are not using Business Manager, you can do it using this link: https://www.facebook.com/donate/signup. If you are using Business Manager, use this one: https://business.facebook.com/donate/signup

Even if you don’t plan to actively drive people to donate directly through Facebook this #GivingTuesday, I highly recommend that you have the functionality ready to go in the event that someone does want to make a contribution this way.

Head over to Facebook to learn more –> https://donations.fb.com/givingtuesday/

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

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