Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know


By: Ceci Dadisman

In: Development, Marketing & Communications,

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out.

Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook.

That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be donated through Facebook’s Charitable Giving Tools.  In order to use them, you need to set them up with Facebook and it does require some paperwork to complete.  

If you are not using Business Manager, you can do it using this link: https://www.facebook.com/donate/signup. If you are using Business Manager, use this one: https://business.facebook.com/donate/signup

Even if you don’t plan to actively drive people to donate directly through Facebook this #GivingTuesday, I highly recommend that you have the functionality ready to go in the event that someone does want to make a contribution this way.

Head over to Facebook to learn more –> https://donations.fb.com/givingtuesday/

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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