Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

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Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out.

Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook.

That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be donated through Facebook’s Charitable Giving Tools.  In order to use them, you need to set them up with Facebook and it does require some paperwork to complete.  

If you are not using Business Manager, you can do it using this link: https://www.facebook.com/donate/signup. If you are using Business Manager, use this one: https://business.facebook.com/donate/signup

Even if you don’t plan to actively drive people to donate directly through Facebook this #GivingTuesday, I highly recommend that you have the functionality ready to go in the event that someone does want to make a contribution this way.

Head over to Facebook to learn more –> https://donations.fb.com/givingtuesday/

About Ceci Dadisman

Ceci is an arts marketer with over 10 years of experience successfully working with arts organizations and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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