Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out.
Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook.
That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be donated through Facebook’s Charitable Giving Tools. In order to use them, you need to set them up with Facebook and it does require some paperwork to complete.
If you are not using Business Manager, you can do it using this link: https://www.facebook.com/donate/signup. If you are using Business Manager, use this one: https://business.facebook.com/donate/signup.
Even if you don’t plan to actively drive people to donate directly through Facebook this #GivingTuesday, I highly recommend that you have the functionality ready to go in the event that someone does want to make a contribution this way.
Head over to Facebook to learn more –> https://donations.fb.com/givingtuesday/