One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...
My Name is URL: Tracking Clickthroughs with Custom Links
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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL ...
If You Aren’t Filtering Out Your Visits In Google Analytics, You’ll Regret It
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One of the most fundamental enhancements you should make to your organization’s Google Analytics (GA) account is to create a filtered view that excludes all traffic from employees regularly accessing the site from work and/or personal computers. Doing so will provide a far more accurate picture for how your users flow through your site thereby allowing you to make necessary adjustments. Regardless of your GA skill level, this is super easy to setup and will ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…